TV and Press - i-stay

TV and Press

Keep up to date with all of i-stay's media appearances here!

E-mail if you spot i-stay in your favourite magazine, online or on TV.

Tech tabloid theINQUIRER listed us on their Christmas wishlist for 2016, and had this to say about the i-stay's non-slip claims:

"A 'Dragon's Den' alumni, this range of bags come with the boast that it won’t slip down your arm, thanks to a patent pending non-slip rubber grip strap.

We were a little underwhelmed with the idea but agreed to test a rucksack. They’re incredibly well made with lots of pockets and storage space, but what really struck us was that while using it, there’s this sudden realisation that you’re not hunching anymore, you’re not carrying the weight on your shoulders and that when you get home, you’re not suffering from potato-bag lug death hell. So basically, there seems to be something in it."

The 2014 BTAA Awards

Our tablet bag - the is0101 (black), is0121 (purple) & is0131 (red) - was shortlisted by the British Travelgoods & Accessories Association for their Fashion Accessory of the Year awards for 2014. The bag was nominated in the Luggage category.

One of the Top 100 New British Brands

i-stay has made the Startups 100 list for the second year in a row - and in an impressively high position. Click the icon below to read their review of us:




  • Read BDaily's interview with our commercial director Anneka Chauhan here
  • Read Business Traveller's review of the i-stay messenger bag here
  • Read Computer Weekly's review of the i-stay laptop organiser case here
  • Read BT Social's review of the i-stay ultrabook bag here